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AI agents & automationWorkflow automation that mixes AI steps with your apps, in the cloud or self-hosted.
Why it’s here
The glue between CRM, forms, WhatsApp and AI models when a native integration falls short.
/tools · the stack
The AI, CRM and automation tools I use and recommend.
A short, curated list: what each tool is for and why it’s here. “In my stack” means I use it today; “Recommended” means I point clients and friends to it.
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AI agents & automation
Twin
AI agents & automationDescribe a job once and Twin builds an AI agent that works in your tools and on the web.
Why it’s here
Back-office agents described in plain words instead of flows built by hand.
Manus
AI agents & automationAn AI agent that carries out multi-step tasks, from research to a finished deliverable.
Why it’s here
For handing off research and multi-step web tasks end to end.
Voice & video
ElevenLabs
Voice & videoLifelike AI voices, voice cloning and voice agents.
Why it’s here
The voice layer behind AI receptionists, voiceovers and dubbing.
HeyGen
Voice & videoAI videos with avatars, narration and captions, made from a script.
Why it’s here
Turns a script into a presenter video without a camera or a studio.
OpusClip
Voice & videoCuts long videos into short clips for social media and publishes them.
Why it’s here
A week of shorts out of one long video, webinar or live.
CRM & sales
GoHighLevel
CRM & salesAll-in-one CRM: funnels, websites, calendars, pipelines, messaging and payments, white-label for agencies.
Why it’s here
The platform PubliExpert’s CRM and client accounts run on.
Fathom
CRM & salesAI notetaker that records, transcribes and summarizes Zoom, Google Meet and Teams calls.
Why it’s here
Sales-call summaries and next steps ready when the meeting ends.
Outgrow
CRM & salesInteractive calculators, quizzes and assessments that capture leads.
Why it’s here
An interactive lead magnet instead of yet another PDF.
Brevo
CRM & salesEmail and SMS marketing, automation, live chat and a light CRM.
Why it’s here
A straightforward option for newsletters, SMS and transactional email.
Websites & design
Lovable
Websites & designBuild web apps and sites by chatting with AI.
Why it’s here
For prototyping apps and landing pages by describing them.
Framer
Websites & designDesign and publish websites visually, with CMS, SEO and hosting built in.
Why it’s here
Marketing sites that need to look designed, not templated.
Bolt.new
Websites & designBuild and deploy full-stack web apps from a prompt, right in the browser.
Why it’s here
Quick prototypes when you want to see and keep the code.
YellowPencil
Websites & designVisual CSS editor for WordPress: restyle any theme in real time, no code.
Why it’s here
Saves paying a developer for small design tweaks. Only useful if your site runs on WordPress.
MagicPath
Websites & designAI design canvas: a shared workspace where people and agents design interfaces and turn them into code.
Why it’s here
From a visual design to working code without a hand-off. Also available inside ChatGPT.
Productivity
Wispr Flow
ProductivityVoice dictation that turns speech into clean text in any app.
Why it’s here
Messages, prompts and emails dictated instead of typed.
Granola
ProductivityAI notepad for back-to-back meetings, with no bot joining the call.
Why it’s here
Meeting notes that write themselves while you stay in the conversation.
Reclaim
ProductivityAI calendar that auto-schedules tasks, habits, meetings and breaks.
Why it’s here
Protects focus time on a calendar full of client calls.
AppSumo
ProductivityMarketplace of software deals, many of them lifetime licenses.
Why it’s here
A place to find new tools on lifetime deals before committing to monthly plans.
Open source
OpenInstinct
Open sourceFree, MIT-licensed assistant that lives in your iMessage thread and acts on real websites, with passwords and cards kept encrypted.
Why it’s here
A one-click deploy to build your own iMessage agent. Worth studying if you build personal AI assistants.
arc-cua
Open sourceSuperfast action layer for computer-use agents on macOS.
Why it’s here
Lets AI agents operate a Mac quickly. On the radar for agent pilots.
OpenMausBot
Open sourceDesktop app that gives you your own team of AI bots in a chat, with your own provider account or API key.
Why it’s here
Run several AI bots side by side. The app is free; model costs are separate.
Community
Learn these tools with other builders.
Join the PubliExpert AI Guild, my English-speaking community for mastering AI tools and automation.